Licious Living Launches Harley Pasternak's 5-Factor Diet in Canada!

Date:

Jul 7 2009

HARLEY PASTERNAK, CREATOR AND AUTHOR OF THE CELEBRITY-APPROVED 5-FACTOR DIET, PARTNERS WITH LICIOUS LIVING TO BRING HIS MEAL DELIVERY TO CANADA FOR THE FIRST TIME
Vancouver and Toronto July 07, 2009

5-Factor Meal Delivery to begin service July 2009

Vancouver and Toronto - Harley Pasternak, creator of the NY Times Best Selling 5-Factor Diet, has been training and overseeing the diets of an unprecedented list of celebrity clients for well over 15 years. His roster reads like a who's who of the Hollywood elite and includes the likes of John Mayer, Eva Mendes, Kanye West, Jessica Simpson, Katherine Heigel, Seth Rogen and many more. As a service to his celebrity clients, Harley created a fresh-to-your door meal delivery in Los Angeles to help his A-Listers maintain and meet their diet and health goals. It is that same meal delivery that Pasternak, and partner Licious Living, will bring to Toronto and Vancouver beginning in July of 2009.
Just in time for summer - Canadian company Licious Living will begin service of Pasternak's 5-Factor Diet meal delivery service in both Toronto and Vancouver as well as make 5-Factor Meals available in Licious Living's Vancouver store starting next week. For more information visit www.liciousliving.com.
Pasternak designed his 5-Factor Diet to get results in just five weeks. The diet's premise is as follows: Eat five meals a day, with each meal hitting five key criteria - a protein, a low or moderate-glycemic index carbohydrate, fiber, a healthy fat, and a sugar-free beverage. The meal delivery will follow these criteria to the letter, delivering 3 meals and 2 snacks 6-days a week to clients' doorsteps (5-Factor followers get to cheat one day a week and eat whatever they want). Each meal will be balanced according to the 5-Factor plan and taste great. The menu is very similar to Pasternak's celebrity-centric meal delivery in Los Angeles, leaving followers to muse that they are eating the same thing as their favorite celebrities.
The diet's success is evident in the toned bodies of his star clients that we see each week in magazines such as Star, People, In Touch and US Weekly as well as in the many success stories posted on his high-traffic website 5factordiet.com. Pasternak wants to ensure the same success for his Canadian clients. "I'm thrilled to be launching my 5-Factor meal delivery in Canada. My goal is to help as many people as possible get on track with their health and diet. After all, diet is the most critical component of maintaining one's health. Having your 5-Factor meals delivered means not having to think twice about what to eat. It's all spelled out for and delivered fresh to your door 6 days a week. What could be better than that?" shared Pasternak.
Although based in L.A., Pasternak is a Toronto native. He holds a Masters of Science in Exercise Physiology and Nutritional Sciences from the University of Toronto, and an Honors Degree in Kinesiology from the University of Western Ontario.
With his 5-Factor Diet book on the bestseller list and his name in every celebrity magazine, Pasternak set his sites on how to better the health of his homeland. "I wanted my success in Hollywood to follow me home to Canada. On one of my trips home, I discovered the work that Licious Living was doing. I knew that they could master the delicious recipes that 5-Factor has to offer and I approached them to work with me. I knew right away that I wanted to reach everyone, not just the celebrity clients that I work with on film sets in Toronto and Vancouver. So, I worked with the team to create a service that matched the needs of my VIP clients, but was priced for anyone looking to get healthy," shared Pasternak. Licious Living had just the right equation and mapped out a program that will fit into the weekly food budget of their city consumer - a person who eats out for lunch each day at work as well as orders takeout a couple times a week. The cost of the program ranges from $34.99 per day to $39.99 per day (intro prices).
Licious Living is a Canadian success story. The company started a healthy meal delivery service five years ago in Vancouver and expanded to Toronto. It recently opened its first retail store focusing on healthy food in downtown Vancouver's Bentall Centre. 5 Factor meals will be available at the store starting this month.
Licious Living co-owner Deanna Embury said the 5-Factor Diet is a great fit for them. "We're picky about which meal plans we choose to deliver. We don't do fad diets. We focus on programs that are healthy and deliver results. The 5-Factor Diet does that and more."

About Licious Living:

Licious Living Inc. is a personal shopper, nutritionist, health champion and gourmet chef all rolled into one. A leader in healthy meal delivery and production, its menu items are prepared fresh daily with no additives or preservatives. The company recently launched its first retail store and has a National expansion planned. For more information, visit www.liciousliving.com
To arrange interviews with Licious Living owner, please call (604) 725-9428 or e-mail noelenes@shaw.ca.

About Harley Pasternak:

As the best-selling author of 5-Factor Fitness (Putnam, 2005) and 5-Factor Diet (Meredith, 2006 and (paperback) Ballantine, 2009) and as a renowned fitness and nutrition expert, Pasternak has appeared on The Oprah Winfrey Show, The Tyra Banks Show, Access Hollywood, Extra!, VH1, CNN, E!, Rachael Ray, and America's Next Top Model, as well as making regular appearances on NBC's Today show. Harley and the 5-Factor brand receive extensive print coverage in publications as diverse as Cosmopolitan, US Weekly, InTouch, Shape, Woman's World, People, Glamour, Elle, Allure, Men's Health, Fitness, Seventeen, Marie Claire, Teen People, New York Post, Los Angeles Times, Star, Urb, and The Washington Post.

Harley's books have been published in international markets in seven different languages. Harley is a spokesperson for Nintendo's Wii Fit, New Balance athletic footwear, and Coca-Cola's Fuze sugar-free beverages, and has made appearances in more than 20 countries.

After spending much time on the road in recent years, Pasternak is now turning his attention to "globesity" and the relationship between the world's healthiest countries and the foods they eat in his upcoming, much-anticipated book, The 5-Factor World Diet.
For any information related to Harley Pasternak and his 5-Factor Diet, visit 5factordiet.com. For all media related requests, please contact all moxie, inc. at 312.738.0675 or via email at Kristin@allmoxie.com.

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